Van Herpen, who admires the late Azzedine Alaïa’s intimate showcases held at his own home, envisions similar personal encounters for her creations. Residing outside Amsterdam with her partner, sound designer Salvador Breed, she’s inspired by their natural surroundings, which resonate within her work’s themes.

A Seamless Fusion of Science, Art, and Fashion

Since 2007, van Herpen has carved a unique niche in fashion by integrating 3D printing, scientific exploration, and unconventional materials into her creations. With a deep fascination for how art and fashion intersect, she has joined forces with marine biologists, architects, and physicists, bridging worlds rarely seen together in couture.

Her recent exhibition, Iris van Herpen: Sculpting the Senses, held at the Musée des Arts Décoratifs in Paris and later in Brisbane, highlights the widespread fascination with her work. This retrospective display drew record-breaking audiences, many of whom spent hours absorbing the intricacies of her designs. “I really learned that people understand the work so much better by really having time to look at it,” van Herpen remarked, reflecting on the experience of seeing audiences engage thoughtfully with her art.

The ‘Hybrid Show’: Pushing Boundaries in Haute Couture

Her Hybrid Show, a significant addition to Paris Haute Couture Week, exemplified her shift toward larger-scale, immersive installations. Featuring “aerial sculptures” made from tulle, it marked her exploration of “pure” artistic expression. Models like Coco Rocha donned van Herpen’s iconic pieces, interacting with attendees in a gallery-like setting.

This experience inspired a new approach to her craft, where she could blend the sensory intimacy of an art exhibition with the drama of a runway show. For van Herpen, merging these worlds offered both liberation and artistic satisfaction, allowing her to explore couture’s potential as a living, breathing art form.

Art Versus Design: An Evolving Perspective

For van Herpen, couture exists at a unique crossroad between art and design. Unlike other designers focused primarily on visual appeal, her aim is to evoke emotions and tell stories through her pieces. “There’s a difference between art and design in that sense,” she notes, “where an artwork captures an emotion, transferring that to the audience.”

Van Herpen’s commitment to intricate detail and movement – evident in her feminine designs and flowing silhouettes – adds an artistic essence to each piece. Her work is a testament to the power of couture as an artistic medium that can challenge, inspire, and speak to viewers on an emotional level.

Finding Balance: Collaboration and Solitude

Working in haute couture involves an intense collaborative process, especially in the complex world of van Herpen’s atelier. Yet, she also values moments of solitary reflection, where she can dive deeply into her work. Alternating between collaboration and personal focus has provided her a dynamic balance that shapes her artistic growth.

This balance reflects the recent shifts in her lifestyle, moving from bustling Amsterdam to a tranquil, nature-filled environment. In her new home, van Herpen finds inspiration in the organic rhythm of nature, which she channels into her designs. Her connection to the changing seasons and the landscape around her enriches her work, bringing an authentic energy that permeates her latest creations.

Nature as Muse: A Bio-mimicry Approach

Nature has always been an essential inspiration for van Herpen, often visible in the organic, flowing structures of her designs. Growing up surrounded by rivers in the Netherlands, she developed a strong connection to the natural world, a sentiment that continues to shape her work through a process known as biomimicry. By studying natural forms and structures, she crafts pieces that feel alive, harmonizing with the human body in a way that mirrors nature’s own designs.

In her recent transition to a home outside the city, she experiences nature daily, absorbing its changing rhythms, which, in turn, influence her creations. She describes this reconnection as a kind of “energy” that fuels her art, emphasizing her belief in fashion as a living expression deeply tied to one’s surroundings.

Rethinking Fashion’s Fast-Paced Rhythm

Van Herpen is a vocal advocate for slowing down fashion’s rapid pace. Inspired by Azzedine Alaïa, who resisted traditional fashion schedules, she questions the industry’s demand for constant production. Alaïa’s approach, showcasing his collections in his own time, resonates with van Herpen’s desire to present work when it feels complete, rather than adhering to a strict timetable.

“Fashion is very, very rigid,” she observes, contrasting it with other art forms like music or architecture, where creators reveal their work when it’s ready. She dreams of a couture landscape that values craftsmanship and thoughtful presentation over the pressure to meet seasonally-driven deadlines.

The Future of Haute Couture: A Laboratory for Ideas

To van Herpen, haute couture is a breeding ground for innovation and experimentation. Unlike mainstream fashion, couture offers designers the freedom to explore, develop, and execute concepts that challenge conventional ideas. She sees her atelier as a space where past, present, and future merge, creating a fertile ground for new possibilities in design and technology.

She’s especially passionate about merging traditional craftsmanship with groundbreaking technology. While she acknowledges that handcrafting everything is impractical, she sees potential in using tools like 3D printing to personalize pieces. In her eyes, couture can become a more personal, intimate expression of individuality, a sentiment she hopes will resonate with a broader audience.

Fashion as a Personal Language

Van Herpen believes fashion is a profound form of self-expression. In a world often focused on mass production, she champions a return to fashion’s roots as an individualistic art form. Couture, in her view, is a “language” that allows wearers to communicate without words.

“When a lot of people think about fashion today, they think about mass production,” she says, “but ultimately, it’s a personal expression of who you are. It can be a form of art even.” Her high-profile clients – artists and visionaries themselves – understand this sentiment, viewing couture not just as attire but as an extension of their identities.

Her Influential Clientele: Art, Fashion, and Identity Intersect

The relationship between van Herpen and her clients is reciprocal. Icons like Björk, Beyoncé, and Tilda Swinton are more than fans; they’re patrons of her work who resonate deeply with her vision. Many of her clients are art collectors who proudly display their commissioned pieces at home or even donate them to museums.

Reflecting on this unique relationship, she notes, “All of my clients are art collectors as well. So for some, I’m making a look for them to wear. Some of them are displaying it in their homes as artwork.” This melding of art and couture, she says, is a testament to the open-mindedness and creativity of her clients, who recognize the beauty in merging art with fashion.

Van Herpen’s work continues to captivate, inspire, and blur boundaries. By marrying traditional artistry with modern technology, she crafts creations that transcend fashion’s typical constraints, embodying a vision of couture as a boundless, expressive medium. Her designs remind us that fashion is more than what we wear; it’s a statement, an identity, and, for those bold enough to embrace it, a form of living art.

The post How Iris van Herpen, Designer to the Likes of Björk, Beyoncé, and Tilda Swinton, Blends Art and Fashion appeared first on 3DSHOES.COM.

But let’s be clear: this is no ordinary sneaker. It’s a walking, wearable piece of futuristic art, combining CRO’s offbeat aesthetic with Zellerfeld’s technological prowess. Light, cushy, and unmistakably space-age, the “Mars Mellow” is inspired by a mix of paradise and otherworldly vibes. Or, as CRO himself might put it, it’s “a shoe not just for Earth but for Martians.” The rapper—known for his mask, his music, and his refusal to color within the lines—has truly outdone himself here, offering fans a piece of footwear that feels more like a trip to the stars than a stroll down the street.

An Out-of-This-World Design

Unveiled in Tokyo, the “Mars Mellow” is part fashion statement, part cosmic exploration. Think of it as something an astronaut might wear during an intergalactic cocktail party. It’s bold, it’s weird, and it’s unmistakably CRO. Zellerfeld describes it as a “playful symbol” of the rapper’s creative reinvention—a step (pun fully intended) into new territory for both the artist and the brand.

“This shoe is a journey—a trip into the unknown, where fashion, music, and technology collide,” CRO explained, clearly taking his fans along for the ride. “I wanted to design something that feels like it belongs on Mars.”

And he wasn’t kidding. The “Mars Mellow” has all the hallmarks of something you’d wear while discovering a new planet. With its puffed-up, marshmallow-like shape, the shoe almost defies gravity, evoking both comfort and an otherworldly kind of cool. But while it may look like something out of a sci-fi movie, it’s still grounded in CRO’s unique identity, an intersection of art, music, and, apparently, planetary exploration.

Meet the Mastermind: CRO

For those unfamiliar with CRO, he’s not just another rapper. He’s one of Germany’s most influential musicians, a genre-blender whose “Raop” sound—a fusion of rap and pop—has dominated the airwaves since his breakthrough album Raop in 2012. But music isn’t his only forte. CRO has made a name for himself in the fashion world, thanks in part to his iconic mask and forward-thinking style. If there was ever an artist primed to design something as outrageous as the “Mars Mellow,” it’s him.

At 34, CRO is far from slowing down. With millions of streams under his belt and a fan base that spans continents, he’s constantly pushing the envelope, both musically and sartorially. Teaming up with Zellerfeld to create the “Mars Mellow” feels like a natural progression for someone who’s always one step ahead (again, pun intended).

Zellerfeld’s Vision: The “YouTube of Shoes”

While CRO’s star power certainly helps, Zellerfeld’s contribution to the footwear game is nothing short of revolutionary. The Hamburg-based company has been on a mission to disrupt the traditional shoe industry, and with the “Mars Mellow,” they’re taking another giant leap forward. Back in June, Zellerfeld announced that they were officially moving out of beta and launching what they’ve dubbed the “YouTube of Shoes.”

Confused? Don’t be. The concept is as groundbreaking as it is simple: anyone, anywhere, can upload a shoe design to Zellerfeld’s platform, and the company will produce it. Gone are the days of expensive prototypes and long lead times. Designers and brands can bring their ideas to market in real-time, opening up the footwear industry in ways we’ve never seen before.

“Zellerfeld’s platform opens the door for creators to do what was once impossible—bring their wildest visions to life without the constraints of traditional manufacturing,” said Cornelius Schmitt, CEO of Zellerfeld. And he’s not exaggerating. With this kind of technology, anyone can become a shoe designer—though whether your creation will be as cool as CRO’s marshmallow masterpiece is another question entirely.

The Marshmallow Revolution is Here

Collaborating with CRO to bring the “Mars Mellow” to life wasn’t just about making a statement. It was about tearing down the barriers of what’s possible. Zellerfeld’s 3D-printing technology has allowed the kind of creative freedom that traditional shoemaking simply can’t offer. “Collaborating with CRO on the Mars Mellow was more than just creating a shoe. It was the collision of German artistry and our revolutionary technology, creating something that pushes the very limits of design,” Schmitt added.

The result? A $380 shoe that feels more like a squishy cloud than a pair of sneakers. And while that might sound steep for a pair of shoes, it’s not every day you can wear a piece of interplanetary art on your feet.

The Future of Fashion Meets Technology

If you think this is just a one-off experiment, think again. The “Mars Mellow” is just the beginning of what Zellerfeld has planned for the future. The company is committed to breaking down financial and logistical barriers in the shoe industry, allowing for rapid experimentation and near-instantaneous product refinement. It’s a model that could completely change how we think about fashion.

For CRO, the partnership with Zellerfeld is a chance to fuse his passions for music, fashion, and innovation in a way that feels natural. “It’s playful and otherworldly, but still grounded in my identity as an artist,” he said. “It’s more than just a sneaker—it’s a space-age statement, made for those ready to leave Earth behind.”

And who knows? With shoes like these, leaving Earth might just be a little more comfortable.

Conclusion: Ready for Lift-Off?

As Zellerfeld and CRO prove with the “Mars Mellow,” the future of footwear is light, fluffy, and, well, a bit marshmallow-y. Whether you’re a fan of high-concept fashion, cutting-edge technology, or just curious to know what it feels like to walk on clouds, this might just be the shoe for you. At $380, it’s not exactly pocket change, but can you really put a price on a piece of wearable art? For those daring enough to step into the unknown, the “Mars Mellow” offers a fun, playful, and undeniably futuristic option.

Now, the only question left is: are you ready to walk on Mars?

FAQs

1. What materials are used in the “Mars Mellow” shoe? The “Mars Mellow” is 3D-printed using advanced materials that give it its signature lightweight and marshmallow-like feel.
2. Can I customize my own shoes on Zellerfeld’s platform? Yes! Zellerfeld’s platform allows creators to upload their own designs and bring them to life through 3D printing.
3. Is the “Mars Mellow” available in multiple colors? As of now, the shoe is only available in its original “marshmallow white,” though more colors may be released in the future.
4. How much does the “Mars Mellow” cost? The shoe retails for $380 and is available for purchase on Zellerfeld’s website.
5. Who is CRO, and why is he involved in this collaboration? CRO is a German rapper and artist known for his fusion of rap and pop music, as well as his bold fashion sense. His partnership with Zellerfeld combines his creative vision with their innovative technology.

The post The Marshmallow Shoe Has Landed: Zellerfeld and CRO’s “Mars Mellow” is a Space-Age Step Forward appeared first on 3DSHOES.COM.

Their first product, the Orca sneaker by ELSTM, will debut this week from LaLaLand’s Los Angeles factory, marking the beginning of a new era for footwear design and production.

Addressing Industry Pain Points

The footwear industry is no stranger to challenges. Complex supply chains, high initial costs, and the ongoing impact of geopolitical uncertainties have long burdened shoe manufacturers. These issues have intensified demand for more localized production, reducing dependence on overseas suppliers and large-scale manufacturing facilities.

The LaLaLand-Elastium partnership addresses these challenges head-on with a solution designed for agility and efficiency. By blending the speed and customization capabilities of 3D printing with the mass-production potential of traditional shoe-making techniques, their new Hybrid model provides a flexible solution for brands of all sizes.

Perhaps the most significant innovation is their No-Minimum-and-Maximum-Order-Quantity (No-MMOQ) approach. Brands can now launch new designs with orders as small as one pair, eliminating the need for massive upfront production runs. This game-changing flexibility allows companies to test the market with minimal financial risk, all while maintaining the same high quality and craftsmanship.

Revolutionizing Footwear with Disruptive Technology

At the core of this new production model is Elastium’s proprietary FIDEM technology. This breakthrough integrates the world of 3D printing with traditional molding processes, allowing the seamless production of footwear that combines cutting-edge design with the proven reliability of traditional manufacturing.

Elastium’s 3D-printed foam, a key material in this process, is already turning heads in the industry. With an energy return rate of over 75%, it rivals the widely used EVA foam found in many athletic shoes. This high-performance foam not only provides excellent comfort and support but also underscores the sustainable potential of 3D printing in the footwear space.

Unlike traditional production methods, which often require costly molds and months of development, Elastium’s technology enables the creation of fully customized shoe components in just weeks. This speed, combined with LaLaLand’s established manufacturing infrastructure, ensures that the Hybrid model can meet the demands of today’s fast-paced fashion market.

The Orca Sneaker: A Symbol of the Future

The debut product of this collaboration, the Orca sneaker by ELSTM, embodies the potential of the Hybrid model. Set to launch this week, the Orca represents a perfect blend of design, performance, and sustainability. Made from Elastium’s 3D-printed foam and utilizing LaLaLand’s expertise in shoe manufacturing, the Orca showcases what’s possible when two innovative forces come together.

With sleek aesthetics and high-performance materials, the Orca is expected to capture the attention of athletes and casual wearers alike. Its minimalist design belies the complex technology beneath the surface, where FIDEM-enabled components provide superior comfort and durability.

Faster, More Sustainable, and Cost-Effective

One of the standout features of this collaboration is its potential to dramatically reduce the time and cost of bringing a new shoe design to market. Traditional production processes can take months and involve significant upfront investment. In contrast, the LaLaLand-Elastium Hybrid model allows brands to go from concept to store shelves in just weeks, cutting initial costs by up to 80%.

This efficiency extends beyond just speed and cost. By localizing production in LaLaLand’s Los Angeles factory, the partnership helps reduce the carbon footprint typically associated with overseas manufacturing and shipping. Moreover, the use of 3D printing allows for precise material usage, minimizing waste and contributing to a more sustainable production model.

Meeting the Growing Demand for Localized Production

In recent years, the global footwear industry has faced increasing pressure to shift away from traditional, overseas-focused production models. Rising labor costs, supply chain disruptions, and the desire for more sustainable practices have led many brands to explore localized production alternatives.

Elastium and LaLaLand’s new Hybrid model arrives at a time when brands are seeking greater control over their supply chains. By reducing reliance on overseas manufacturers and offering flexible production capabilities, this partnership positions itself as a key player in the future of footwear manufacturing.

A Collaborative Vision for the Future of Footwear

This partnership between LaLaLand and Elastium is more than just a business venture—it’s a glimpse into the future of footwear production. By combining the best of both worlds—3D printing’s flexibility and traditional manufacturing’s scalability—the two companies have created a model that can adapt to the evolving needs of the industry.

The Hybrid model not only benefits established brands but also empowers smaller, independent designers to bring their ideas to life. With no minimum order requirements, even emerging designers can test and launch new products with minimal risk, leveling the playing field in an industry traditionally dominated by large corporations.

Conclusion

The collaboration between LaLaLand Production & Design and Elastium marks a significant step forward in the evolution of footwear manufacturing. By harnessing the power of 3D printing and combining it with tried-and-true manufacturing methods, the Hybrid model offers an agile, sustainable, and cost-effective solution for brands of all sizes.

As the Orca sneaker by ELSTM prepares to hit the market, this partnership is already making waves in the industry. With its potential to reduce costs, streamline production, and support localized manufacturing, the LaLaLand-Elastium collaboration is well-positioned to reshape the future of footwear.

FAQs

1. What is the LaLaLand and Elastium partnership all about?
   • LaLaLand and Elastium have teamed up to create a Hybrid footwear production model that blends 3D printing with traditional manufacturing techniques, offering faster, more sustainable, and cost-efficient shoe production.
2. What makes the Orca sneaker by ELSTM unique?
   • The Orca sneaker is the first product of this collaboration, featuring Elastium’s 3D-printed foam for superior comfort and energy return, combined with LaLaLand’s expertise in traditional manufacturing.
3. How does the Hybrid model benefit footwear brands?
   • It allows brands to produce shoes with no minimum order requirements, significantly reduces time to market, and cuts initial costs by up to 80%, making it an ideal solution for both large and small brands.
4. Why is localized production important for the footwear industry?
   • Localized production reduces supply chain risks, lowers carbon footprints by minimizing overseas shipping, and offers faster response times to market demands.
5. What is FIDEM technology, and how does it enhance shoe production?
   • FIDEM is Elastium’s proprietary technology that integrates 3D printing with traditional molding, enabling the creation of high-performance, customizable footwear with greater speed and efficiency.

The post LaLaLand Production & Design Partners with Elastium to Revolutionize Footwear Manufacturing appeared first on 3DSHOES.COM.

The Origins of Prevolve

The story of Prevolve begins with Oliver Brossmann, an aspiring professional soccer player whose path was drastically altered by two patellar knee surgeries at the age of 16. These surgeries not only changed his trajectory in sports but also inspired him to explore new ways to alleviate the physical strain athletes face. Oliver found inspiration in the book “Born to Run,” which emphasized natural movement and minimalist footwear. He began his journey into the world of 3D printed cleats, motivated by a desire to design shoes that would reduce injury risks while enhancing athletic performance.

3D Printing and Footwear: A Technological Breakthrough

The integration of 3D printing into the footwear industry represents a technological breakthrough that offers unprecedented customization, sustainability, and performance enhancement. Traditional shoe manufacturing processes involve significant material waste, while 3D printing allows for precise, on-demand production, significantly reducing waste. Additionally, 3D printing offers the opportunity to create shoes tailored to individual foot shapes, enhancing comfort and performance. This technology is particularly useful in sports footwear, where the right fit can make a significant difference in an athlete’s performance.

The Early Days: Trials and Prototypes (2010-2012)

Oliver’s early experiments with cleat modifications were a testament to his dedication to finding solutions for his knee pain. He began by sanding down the arches of traditional soccer cleats to improve foot activation. These modifications provided noticeable relief from knee discomfort and improved his performance on the field. However, the cleats were not durable, often breaking down after just a few games. This marked the beginning of his journey toward creating a more durable and effective solution.

The First Major Step: BioCleats Prototype (2014)

In 2014, Oliver field-tested his first 3D printed BioCleats prototype, a significant milestone in his journey. However, the prototype revealed that there was still much work to be done. The cleats, while functional, were far from perfect, breaking down quickly and lacking the comfort needed for extended play. Despite these challenges, the experience provided valuable insights that would inform future iterations of the design. Each prototype brought Oliver closer to realizing his vision of a shoe that not only performed well but also addressed the specific needs of athletes.

The Birth of Prevolve (2015)

By 2015, Oliver had officially founded Prevolve Footwear, dedicating himself full-time to the development of custom-fit, minimalist cleats. Working alongside designers, marketers, and entrepreneurs in Seattle, Oliver refined both his brand and his technology. His goal was clear: to create cleats that would empower the human body by enhancing natural movement and reducing the risk of injury. This marked the beginning of a new chapter in the development of 3D printed footwear, with a focus on customization, performance, and sustainability.

Testing and Iterations: The Path to Perfection (2015-2016)

Despite the promising start, Oliver faced numerous challenges in the development of fully 3D printed cleats. Issues such as overhangs, durability, moisture exposure, and the use of flexible filaments plagued the early prototypes. Many of these cleats broke after only a few hours of use, and some were simply too uncomfortable to wear during games. However, Oliver remained undeterred, understanding that each failure brought him closer to a viable solution. This period of intense testing and iteration was crucial in refining the design and functionality of Prevolve’s cleats.

Breakthrough with BioRunners (2017)

In 2017, Oliver shifted his focus from cleats to a more straightforward product: the BioRunner. This fully 3D printed, custom-fit shoe was designed with comfort and performance in mind. While the BioRunners were not intended for cleated sports, they represented a significant step forward in Prevolve’s development. The shoes were well-received, with over 30 pairs sold. However, production challenges and durability issues continued to pose significant hurdles. Despite these setbacks, the BioRunner served as a proof of concept, demonstrating the potential of 3D printed footwear.

Prevolve Resurrections: A New Chapter (2020)

After a brief hiatus, Oliver resumed his work on 3D printed footwear in 2020, this time enlisting the help of Reijer Kolle. Together, they focused on developing more reliable manufacturing processes, including fused TPU assembly and improved 3D scanning techniques. These advancements allowed Prevolve to create shoes with better durability and comfort, bringing them one step closer to commercial success. The collaboration between Oliver and Reijer marked the beginning of a new era for Prevolve, characterized by more sophisticated technology and a renewed commitment to innovation.

Establishing the 3D Printing Factory (June 2023)

In June 2023, Prevolve took a significant step forward by opening its own 3D printing factory in Seattle. This facility marked a turning point for the company, allowing for increased production capacity and greater control over the manufacturing process. With the ability to produce two pairs of BioCleats per week, Prevolve was finally in a position to meet growing demand. The factory also enabled the company to experiment with new designs and materials, further enhancing the performance and durability of their cleats.

Entering the Professional Sports Arena (September 2023)

In September 2023, Prevolve made headlines when NFL cornerback Noah Igbinoghene became the first professional athlete to wear BioCleats on the field. This milestone represented a significant validation of Prevolve’s technology and design. Noah’s positive experience with the cleats, particularly their comfort and lightweight feel, confirmed that Prevolve was on the right track. This breakthrough moment opened the door for other professional athletes to consider BioCleats, paving the way for wider adoption in sports such as soccer, football, baseball, and rugby.

Revolutionizing Cleated Sports: BioCleats (November 2023)

By November 2023, Prevolve had redesigned the BioCleats to improve durability and comfort. Field testing across various sports demonstrated the versatility of the cleats, with athletes praising their performance on different surfaces. Prevolve’s commitment to customization and sustainability continued to set them apart from traditional footwear manufacturers. The company’s ability to create cleats tailored to each athlete’s foot shape allowed for improved comfort, reduced injury risk, and enhanced performance.

Sustainability and Customization: Prevolve’s Contribution to the Footwear Industry

One of the most significant advantages of 3D printed footwear is its contribution to sustainability. Traditional shoe manufacturing processes generate a considerable amount of waste, whereas 3D printing allows for on-demand production with minimal material waste. Prevolve’s commitment to sustainability is evident in their use of eco-friendly materials and their focus on creating long-lasting, durable products. Additionally, the company’s ability to customize each shoe to the wearer’s foot shape ensures a better fit, which can help prevent injuries and improve overall performance.

Challenges in Scaling and Commercialization

Despite its many successes, Prevolve continues to face challenges in scaling its production and commercializing its products. The 3D printing process is still relatively slow, limiting the company’s ability to meet growing demand. Additionally, the cost of producing custom-fit shoes remains higher than that of mass-produced footwear, making it difficult to compete with traditional manufacturers on price. However, as 3D printing technology continues to evolve, Prevolve is optimistic that these challenges will be overcome, allowing them to reach a broader audience and expand their product offerings.

Conclusion

Prevolve Footwear’s journey from concept to commercialization is a testament to the power of innovation, persistence, and a commitment to improving the athlete’s experience. By leveraging 3D printing technology, Prevolve has created a product that not only performs at the highest level but also contributes to sustainability and customization in the footwear industry. As the company continues to refine its designs and scale its production, it is poised to revolutionize the world of cleated sports footwear, offering athletes a new level of comfort, performance, and durability.

Stay Connected with Prevolve Footwear

To stay up-to-date with the latest developments, product launches, and behind-the-scenes looks at Prevolve Footwear, follow us on social media! Join our community of athletes, innovators, and sustainability advocates, and be the first to hear about exciting updates.

• Facebook: Prevolve Footwear
• Twitter: @Pre_volve
• Instagram: @prevolve_
• LinkedIn: Prevolve Footwear
• YouTube: Prevolve Footwear
• TikTok: @prevolvefootwear

Whether you’re passionate about 3D printing technology, minimalist design, or sustainable sportswear, we invite you to connect with us across all platforms and join the movement toward the future of footwear!

FAQs

What is Prevolve Footwear known for?

Prevolve is known for its 3D printed, custom-fit minimalist cleats that are designed to enhance athletic performance while reducing the risk of injury.

How does 3D printing improve cleated shoes?

3D printing allows for the creation of custom-fit shoes tailored to the athlete’s foot shape, providing better comfort and performance. It also reduces material waste, making the process more sustainable.

What are the challenges of making fully 3D printed shoes?

Some of the challenges include ensuring durability, improving moisture resistance, and scaling production to meet demand.

What are BioCleats and how do they work?

BioCleats are Prevolve’s flagship 3D printed cleats, designed to be lightweight, durable, and customized to the athlete’s foot for optimal performance.

Why are professional athletes turning to BioCleats?

Professional athletes like Noah Igbinoghene are choosing BioCleats for their comfort, lightweight feel, and ability to reduce injury risk.

How does Prevolve contribute to sustainability in the footwear industry?

Prevolve uses 3D printing to reduce material waste and create durable, long-lasting products, contributing to a more sustainable approach to footwear manufacturing.

The post Prevolve Footwear and the Evolution of 3D Printed Minimalist Cleats appeared first on 3DSHOES.COM.

Product Information

The Adidas Racer TR23 is designed to be a versatile running shoe with a focus on both performance and aesthetics. Priced around $70, this shoe offers a great blend of quality and affordability. But, can it live up to the hype? Let’s unpack the details.

Unboxing and First Impressions

Unboxing the Adidas Racer TR23 is like opening a present that actually lives up to the hype. The shoe’s sturdy construction and sleek design are immediately impressive. The robust bolstering around the rear adds support, while the rubberized details with the iconic Adidas logo make it a must-have for brand loyalists.

Design and Build Quality

One of the TR23’s highlights is its striking resemblance to the Adidas NMD R1, but at a fraction of the cost. Retailing around $70, and even less with promotions (I snagged mine for about $45!), these shoes offer incredible value. The well-ventilated upper keeps your feet cool and comfortable, and the pull tabs make slipping them on a breeze.

Comfort and Performance

Though the Adidas Racer TR23 is marketed as a running shoe, it’s a bit on the heavier side for long-distance runs. For marathons or half-marathons, you might want something lighter. However, it excels in shorter runs up to 10K and daily wear. The all-rubber outsole provides excellent grip and durability, making these a reliable choice for everyday adventures.

Versatility and Style

The TR23 doesn’t just perform well; it looks great doing it. Whether you’re rocking shorts, joggers, or jeans, these shoes complement any outfit. The Cloudfoam technology in the midsole and insoles offers plush comfort similar to memory foam. Just keep in mind that the tall stack height might not be ideal for heavy weightlifting or intense basketball games.

Why People Prefer This Product

The Adidas Racer TR23 stands out for its exceptional value and versatile design. It’s perfect for casual runners and those who need a dependable everyday shoe. Its stylish appearance and comfortable fit make it a favorite among sneaker lovers who don’t want to sacrifice style for function.

Features

1. Cloudfoam Technology – Offers cushioned comfort akin to memory foam.
2. Rubber Outsole – Provides excellent grip and durability for various surfaces.
3. Ventilated Upper – Ensures breathability and keeps feet cool.

Additional Features

The TR23 also boasts a wide, stable profile that offers extra support during athletic activities. The diagonal cut lines on the outsole enhance traction, making it a good choice for light trails and urban environments.

Warranty & Service

Adidas offers a standard warranty on their footwear, which typically covers manufacturing defects. For specific details, it’s best to check the warranty policy included with your purchase or on the Adidas website.

Other Users’ Opinions

Users rave about the TR23’s comfort and stylish design. Many appreciate its affordability compared to high-end models, and the positive feedback often highlights the shoe’s versatility for various activities.

Final Verdict

The Adidas Racer TR23 is a fantastic choice for those seeking a stylish, comfortable, and durable athletic shoe without breaking the bank. While it may not replace a specialized running shoe for serious athletes, it’s a solid option for casual runners and daily wear.

Pros and Cons

Pros:

• Excellent value for money
• Stylish and versatile design
• Comfortable Cloudfoam cushioning

Cons:

• Heavier than some dedicated running shoes
• Tall stack height may not suit all athletic activities

Conclusion

In summary, the Adidas Racer TR23 offers a winning combination of style, comfort, and affordability. Whether you’re hitting the gym or just strolling around town, these shoes are worth considering. Don’t miss out—click the link to grab your pair and enjoy a special bonus package!

See More Information and Buy on Amazon

Ready to elevate your footwear game? Check out the Adidas Racer TR23 on Amazon for more details and to make your purchase. Don’t forget, there’s a bonus package waiting just for you!

FAQs

1. What size should I order?
   • It’s best to refer to Adidas’s size chart, but generally, these shoes fit true to size.
2. Can I use these shoes for marathon training?
   • While the TR23 is suitable for shorter runs, it may be too heavy for marathon training.
3. Are these shoes suitable for wide feet?
   • The TR23 has a stable profile but may not be ideal for very wide feet.
4. How should I clean these shoes?
   • For best results, use a damp cloth and mild detergent. Avoid submerging them in water.
5. Do these shoes come with a warranty?
   • Yes, Adidas offers a standard warranty for manufacturing defects.

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Did you manage to catch the latest season of Netflix’s Emily in Paris? If you haven’t, it’s a whirlwind of drama, humor, and above all, fashion. Since its inception, the show has been celebrated for its daring style choices, thrusting up-and-coming fashion designers into the spotlight. Among the new wave of talent is the collaboration between the forward-thinking fashion brand Incxnnue and the innovative tech company Lynxter. The result? A jaw-dropping 3D printed silicone handbag, masterfully carried by Lily Collins’ character, Emily, as she navigates her Parisian adventures. This isn’t just fashion—it’s a glimpse into the future of style.

The Rise of 3D Printed Fashion

Innovative Trends in the Fashion Industry

3D printing isn’t just for tech geeks anymore. It has stormed into the fashion industry, bringing with it a wave of innovation that’s shaking up traditional design methods. From shoes to dresses, and now handbags, 3D printing offers designers an unprecedented level of creativity. And in the case of Emily in Paris, it’s adding an extra layer of chic to the already iconic wardrobe of Emily Cooper.

Incxnnue and Lynxter: A Match Made in Fashion Heaven

Behind the Collaboration

The 3D printed handbag that stole the spotlight was born from a collaboration between Incxnnue, a brand known for its cutting-edge designs, and Lynxter, a French OEM specializing in silicone 3D printing. Together, they created the COMETE bag, a perfect fusion of traditional craftsmanship and futuristic technology. Laura Deweilde, the visionary behind Incxnnue, designed the bag, while Lynxter’s CEO, Thomas Batigue, brought it to life using the S300X – LIQ21 | LIQ11 machine.

Design Meets Innovation: The COMETE Bag

A Masterpiece of Modern Fashion

The COMETE bag isn’t just another accessory—it’s a statement piece. It merges traditional leatherworking techniques with state-of-the-art silicone 3D printing. The design is inspired by organic floral shapes, giving it an otherworldly aesthetic that is both modern and timeless. As Deweilde herself explains, the idea was to work with organic forms, pushing the boundaries of creativity and experimentation.

The Process: From Concept to Reality

How the COMETE Bag Came to Life

Creating the COMETE bag was no small feat. It required a delicate balance of design and engineering. The bag’s floral patterns were meticulously crafted and integrated onto a leather base, evoking the lines and form of a spaceship. The use of silicone and grape anthocyanins in the printing process added a unique texture and color to the final product. The result? A handbag that’s not only visually stunning but also a testament to the possibilities of 3D printing in fashion.

The Role of 3D Printing in Fashion

Why 3D Printing is the Future

3D printing is revolutionizing the fashion industry by offering designers the freedom to create complex, intricate designs that would be impossible to produce using traditional methods. It’s not just about aesthetics—it’s also about sustainability. By using materials like silicone, designers can create products that are both durable and eco-friendly. The COMETE bag is a perfect example of how 3D printing can be used to create high-end fashion pieces that are as sustainable as they are stylish.

A Floral Fantasy: The Inspiration Behind the Design

The Organic Forms of the COMETE Bag

The floral patterns on the COMETE bag aren’t just for show—they’re a key part of the design’s inspiration. Deweilde drew from her previous work with floral motifs, wanting to push the boundaries even further. The result is a bag that looks like it’s straight out of a fairy tale, with delicate floral shapes that seem to bloom right off the leather.

The Perfect Accessory for Emily Cooper

Why the COMETE Bag is the Ultimate Fashion Statement

In the world of Emily in Paris, fashion isn’t just about looking good—it’s about making a statement. And what better way to do that than with a 3D printed handbag that combines traditional craftsmanship with futuristic technology? The COMETE bag was chosen by the show’s costume designer, Marilyn Fitoussi, for its unique design and ability to complement Emily’s eclectic yet sophisticated style.

The Fashion Impact of Emily in Paris

How the Show is Influencing Global Trends

Since its debut, Emily in Paris has been a major influence on fashion trends around the world. From bold colors to daring silhouettes, the show has inspired countless fashionistas to step out of their comfort zones and embrace a more adventurous style. The introduction of the COMETE bag is just the latest example of how the show is pushing the boundaries of fashion.

A New Era of Fashion: The COMETE Bag on Emily in Paris

The Significance of the 3D Printed Handbag

The COMETE bag isn’t just another accessory on Emily in Paris—it’s a symbol of the show’s commitment to showcasing the latest in fashion innovation. By featuring a 3D printed handbag, the show is highlighting the potential of this technology to change the way we think about fashion. It’s not just about looking good—it’s about embracing the future.

The Fashion Influence of Lily Collins

How Lily Collins is Shaping Modern Fashion

As the face of Emily in Paris, Lily Collins has become a fashion icon in her own right. Her character’s wardrobe is a mix of bold, eclectic pieces that reflect her personality and sense of style. The COMETE bag is the perfect addition to her collection, adding a touch of modernity to her otherwise classic look.

The Future of 3D Printed Fashion

What’s Next for 3D Printed Accessories?

The success of the COMETE bag on Emily in Paris is just the beginning for 3D printed fashion. As technology continues to evolve, we can expect to see even more innovative designs that push the boundaries of what’s possible. From clothing to accessories, 3D printing is set to revolutionize the fashion industry in ways we can’t even imagine.

How to Get Your Hands on the COMETE Bag

Where to Buy the 3D Printed Handbag

If you’re looking to add the COMETE bag to your collection, you’re in luck. The 3D printed purse is available on Incxnnue’s website for €520 (USD $580) and comes in both black and red. It’s the perfect accessory for anyone looking to make a bold fashion statement.

The Price of Innovation

Why the COMETE Bag is Worth the Investment

At €520, the COMETE bag is certainly an investment piece. But when you consider the craftsmanship and technology that went into its creation, it’s easy to see why it’s worth every penny. This isn’t just a handbag—it’s a work of art.

The Sustainability of 3D Printed Fashion

Why 3D Printing is Good for the Planet

In addition to its aesthetic appeal, 3D printed fashion is also a more sustainable option. By using materials like silicone and minimizing waste during the production process, designers can create products that are not only beautiful but also environmentally friendly. The COMETE bag is a shining example of how fashion can be both stylish and sustainable.

Conclusion

The COMETE Bag: A Glimpse into the Future of Fashion

The introduction of the 3D printed COMETE bag on Emily in Paris is more than just a fashion statement—it’s a glimpse into the future of fashion. By combining traditional craftsmanship with cutting-edge technology, Incxnnue and Lynxter have created a handbag that is as innovative as it is beautiful. Whether you’re a fan of the show or simply a lover of fashion, the COMETE bag is a must-have accessory that embodies the best of both worlds.

FAQs

1. What is the COMETE bag?

The COMETE bag is a 3D printed silicone handbag designed by Laura Deweilde of Incxnnue and produced in collaboration with Lynxter, a company specializing in silicone 3D printing.

2. Where can I buy the COMETE bag?

The COMETE bag is available for purchase on Incxnnue’s website for €520 (USD $580). It is offered in black and red.

3. How does 3D printing work in fashion?

3D printing in fashion involves creating garments or accessories layer by layer using materials like silicone, allowing for intricate designs that would be impossible to achieve with traditional methods.

4. Why is 3D printed fashion considered sustainable?

3D printed fashion is considered sustainable because it reduces waste by using only the necessary materials and allows for the use of eco-friendly substances like silicone.

5. What makes Emily in Paris a fashion trendsetter?

Emily in Paris is a fashion trendsetter because of its bold styling choices and its willingness to showcase innovative designs, such as the 3D printed COMETE bag, that push the boundaries of traditional fashion.

The post Lily Collins Dazzles with a 3D Printed Silicone Handbag in Netflix’s Emily in Paris appeared first on 3DSHOES.COM.

A New Era of Fashion Collaboration

The Legacy of ECCO

ECCO is more than just a footwear brand; it’s a symbol of quality and innovation. With decades of experience in leather craftsmanship, ECCO has consistently pushed the envelope in terms of design, comfort, and sustainability. Their commitment to using high-quality materials and cutting-edge technology has made them a leader in the fashion industry.

The Vision of RAL7000STUDIO

RAL7000STUDIO, on the other hand, is known for its avant-garde approach to design. They are not afraid to challenge traditional fashion norms, blending art, technology, and functionality to create something entirely new. Their collaboration with ECCO is a perfect example of how two seemingly different entities can come together to create magic.

ECCO x RAL7000STUDIO: A Partnership Like No Other

The Concept Behind the Collaboration

The ECCO x RAL7000STUDIO collaboration was born out of a shared vision to create something that transcends traditional fashion. Both brands wanted to explore the intersection of art, technology, and sustainability. The result? A collection that is as innovative as it is stylish.

The Design Process

The design process for this collaboration was nothing short of extraordinary. Both teams worked closely together, drawing inspiration from various sources, including architecture, nature, and modern technology. The goal was to create pieces that are not only visually stunning but also functional and sustainable.

The Highlights of the Collection

Sustainable Materials

One of the most significant aspects of the ECCO x RAL7000STUDIO collection is the use of sustainable materials. ECCO has always been a pioneer in sustainable leather production, and this collaboration is no exception. The leather used in this collection is sourced from ECCO’s own tanneries, ensuring the highest quality and minimal environmental impact.

Innovative Designs

The designs in this collection are a testament to RAL7000STUDIO’s creative genius. Each piece is a blend of modern aesthetics and traditional craftsmanship, resulting in a collection that is both timeless and futuristic. From sleek leather jackets to cutting-edge footwear, the ECCO x RAL7000STUDIO collection has something for everyone.

Functionality Meets Fashion

In today’s world, fashion is not just about looking good; it’s about being practical and functional. The ECCO x RAL7000STUDIO collection perfectly embodies this philosophy. Each piece is designed with the modern consumer in mind, offering both style and practicality.

The Impact of the Collaboration

Redefining Fashion Norms

The ECCO x RAL7000STUDIO collaboration is more than just a collection; it’s a statement. It challenges the traditional norms of fashion, proving that sustainability and innovation can go hand in hand. This collaboration has set a new standard for the fashion industry, inspiring other brands to think outside the box.

A Step Towards a Sustainable Future

Sustainability is no longer just a buzzword; it’s a necessity. The ECCO x RAL7000STUDIO collaboration is a step in the right direction, showcasing how fashion can be both stylish and sustainable. By using eco-friendly materials and innovative production techniques, this collaboration is paving the way for a more sustainable future.

Influence on the Global Fashion Scene

The impact of this collaboration extends beyond Copenhagen Fashion Week. It has caught the attention of fashion enthusiasts and industry experts worldwide. The ECCO x RAL7000STUDIO collection is being hailed as a game-changer, influencing the global fashion scene and setting new trends.

The Future of Fashion: What’s Next?

The Role of Technology in Fashion

Technology is playing an increasingly important role in the fashion industry, and the ECCO x RAL7000STUDIO collaboration is a perfect example of this trend. From the use of innovative materials to the integration of technology in the design process, this collaboration is a glimpse into the future of fashion.

The Importance of Collaboration

In today’s fast-paced world, collaboration is key to success. The ECCO x RAL7000STUDIO partnership highlights the importance of working together to achieve something extraordinary. By combining their strengths, ECCO and RAL7000STUDIO have created a collection that is greater than the sum of its parts.

The Evolution of Sustainable Fashion

Sustainable fashion is no longer a niche market; it’s becoming the norm. The ECCO x RAL7000STUDIO collaboration is a testament to the growing importance of sustainability in the fashion industry. As consumers become more conscious of their environmental impact, the demand for sustainable fashion will continue to rise.

Conclusion: A New Chapter in Fashion History

The ECCO x RAL7000STUDIO collaboration is more than just a collection; it’s a revolution. It represents a new chapter in fashion history, where innovation, sustainability, and creativity come together to create something truly extraordinary. As the fashion industry continues to evolve, collaborations like this will play a crucial role in shaping the future of fashion.

FAQs

1. What is the main focus of the ECCO x RAL7000STUDIO collaboration?

The main focus of the collaboration is to explore the intersection of art, technology, and sustainability in fashion.

2. What materials are used in the ECCO x RAL7000STUDIO collection?

The collection uses sustainable materials, including high-quality leather sourced from ECCO’s own tanneries.

3. How does the ECCO x RAL7000STUDIO collection impact the fashion industry?

The collection challenges traditional fashion norms and sets new standards for sustainability and innovation in the fashion industry.

4. What role does technology play in the ECCO x RAL7000STUDIO collaboration?

Technology plays a crucial role in the design process, from the use of innovative materials to the integration of technology in the final products.

5. What can we expect from future collaborations between ECCO and RAL7000STUDIO?

Future collaborations are likely to continue exploring the boundaries of fashion and technology, with a strong focus on sustainability and innovation.

The post The Bold Fusion of Fashion and Innovation: ECCO x RAL7000STUDIO at Copenhagen Fashion Week appeared first on 3DSHOES.COM.

What is 3D Printing?

3D printing, also known as additive manufacturing, is a process where materials are joined or solidified under computer control to create a three-dimensional object. This technology has been making waves across various industries, and now it’s taking the eyewear industry by storm.

How Does 3D Printing Work?

In essence, 3D printing works by layering materials, such as plastic or metal, to form a final product. This process allows for incredible precision and customization, which is why it’s becoming so popular in creating unique and high-quality eyewear.

LVMH and 3D Printing: A Perfect Match

Why LVMH is Investing in 3D Printing

LVMH, the luxury goods conglomerate, is always at the forefront of innovation. By adopting 3D printing, they aim to enhance their eyewear portfolio with cutting-edge designs and unparalleled quality.

Customization and Personalization

One of the biggest advantages of 3D printing is the ability to offer customized and personalized products. LVMH can now cater to individual preferences, ensuring each pair of eyewear is a perfect fit for the customer.

Sustainability in Manufacturing

3D printing significantly reduces waste compared to traditional manufacturing methods. This aligns with LVMH’s commitment to sustainability and reducing their environmental footprint.

The Process of 3D Printing Eyewear at LVMH

Design and Prototyping

The journey begins with design and prototyping. Designers at LVMH create digital models of eyewear, which are then refined through several iterations to ensure the perfect look and feel.

Material Selection

Choosing the right material is crucial. LVMH uses high-quality, durable materials that are also lightweight, ensuring comfort and longevity for their eyewear.

Printing and Assembly

Once the design is finalized and the material selected, the 3D printing process begins. This stage involves printing the components of the eyewear, which are then meticulously assembled and finished by skilled craftsmen.

Benefits of 3D Printed Eyewear

Enhanced Design Flexibility

3D printing allows for intricate and complex designs that would be impossible to achieve with traditional manufacturing methods. This means more innovative and stylish eyewear for consumers.

Speed and Efficiency

The production process is significantly faster with 3D printing. LVMH can quickly bring new designs to market, staying ahead of trends and meeting consumer demand more efficiently.

Cost-Effective Production

While the initial investment in 3D printing technology can be high, the long-term savings are substantial. Reduced waste and faster production times translate to cost savings for LVMH, which can potentially be passed on to consumers.

Challenges and Solutions

High Initial Costs

The technology and equipment required for 3D printing are expensive. However, LVMH’s scale and resources allow them to invest in this technology, reaping the benefits in the long run.

Quality Control

Ensuring consistent quality can be challenging. LVMH addresses this by combining cutting-edge technology with traditional craftsmanship, ensuring each piece meets their high standards.

Case Studies: LVMH’s 3D Printed Eyewear

Tag Heuer

Tag Heuer, a brand under LVMH, has been a pioneer in integrating 3D printing into their eyewear line. Their innovative designs are a testament to the potential of this technology.

Hublot

Hublot’s limited-edition 3D printed sunglasses have garnered attention for their unique design and superior quality, setting a new standard in the luxury eyewear market.

The Future of 3D Printed Eyewear

Continued Innovation

LVMH is committed to continuous innovation. As 3D printing technology advances, we can expect even more exciting developments in their eyewear offerings.

Broader Adoption Across Brands

The success of 3D printing in LVMH’s eyewear brands will likely inspire broader adoption across their other luxury products, potentially revolutionizing the entire industry.

Conclusion

The integration of 3D printing technology into LVMH’s eyewear line marks a significant milestone in the evolution of luxury fashion. By embracing this innovative approach, LVMH not only enhances its product offerings but also sets a new standard for the industry. The future of eyewear is here, and it’s being shaped layer by layer, one 3D print at a time.

FAQs

1. What makes 3D printed eyewear better than traditionally manufactured eyewear? 3D printed eyewear offers unparalleled customization, design flexibility, and a more sustainable production process compared to traditional methods.
2. Are 3D printed eyewear products more expensive? Initially, they might be, due to the high cost of 3D printing technology. However, the efficiency and reduced waste can lead to cost savings in the long term.
3. How durable is 3D printed eyewear? When made with high-quality materials, 3D printed eyewear can be just as durable, if not more so, than traditional eyewear.
4. Can 3D printed eyewear be customized for individual fit? Yes, one of the biggest advantages of 3D printing is the ability to create customized eyewear tailored to individual preferences and measurements.
5. What are the environmental benefits of 3D printing eyewear? 3D printing generates less waste compared to traditional manufacturing methods, making it a more sustainable option for producing eyewear.

The post The Future of Eyewear: 3D Printing at LVMH appeared first on 3DSHOES.COM.

Earlier this week, the Hamburg, Germany-based 3D-printed footwear tech company made an exciting announcement. They have officially transitioned their platform out of beta and are now prepared to fully launch their innovative concept, which they are referring to as the “YouTube of Shoes.” This platform allows individuals from all walks of life to upload their shoe designs on Zellerfeld’s platform and have them brought to life.

Zellerfeld co-founder and CEO Cornelius Schmitt shared with FN in an interview that the launch follows the successful production of over 10,000 pairs of shoes from its beta program. These shoes featured designs from renowned brands such as Moncler, Chris Brown, KidSuper, and Heron Preston.

The insights gained from our beta program have been invaluable in refining our operational functions, including efficient production and shipping of large quantities of shoes, providing excellent customer support, and ensuring the perfect fit for our customers,” Schmitt shared. “We are excited to announce the launch of our revolutionary footwear platform, where individuals from all over the world can easily upload their own 3D models and make them available for purchase within a day.”

Photo courtesy by Zellerfeld.com

In this new program, Schmitt highlights the ability of designers and brands to quickly introduce fresh ideas to the market. At the same time, consumers have the opportunity to explore a wide and constantly growing selection of footwear. The CEO highlighted the platform’s goal of breaking down traditional financial and logistical barriers in the footwear industry. This enables real-time experimentation and product refinement. Thanks to Zellerfeld’s innovative design parameters and cutting-edge printing capabilities, development times that used to take 12 to 18 months can now be completed in just a matter of days.

“Picture a world where every designer, regardless of their resources, can bring their vision to life and connect with a global audience,” Schmitt expressed. Consumers are entering a new era where footwear innovation is becoming the standard rather than the exception. Let’s bring back the excitement of footwear after years of repetitive releases, superficial updates, and color changes. Our platform enables creators to push the limits of design, explore new ideas with confidence, and drive sustainable innovation. This is an incredibly important movement, and we are proud to be at the forefront, spearheading the fight against exploitative labor practices and antiquated production techniques. We invite brands to join us in driving this transformation.

Zellerfeld’s new platform is now live, featuring the integration of Zellerfeld Studio. This exciting addition provides designers with state-of-the-art tools to easily order samples and quickly bring their creations to market. In order to submit a design, creators are required to submit their plans to the company’s Discord platform. Automated systems will then verify the files and create Zellerfeld Studio accounts for designs that have been approved. These designs will be available on Zellerfeld.com, providing consumers with a new marketplace to shop for footwear.

So, what is the company’s revenue stream under this new business model? There are two clear methods. Zellerfeld is offering production slots to customers for $10 each, which may be of interest to consumers. After securing a slot, customers have the flexibility to include multiple styles in their order until the production batch starts. At that point, they will be billed for the remaining cost of the shoes, which will be shipped once they are ready. According to Schmitt, users will have the ability to reserve a spot in the production queue and ensure that they receive the desired printed shoes. They can also save their slot for future use or switch to different shoes based on what becomes available.

The CEO emphasized that the company’s focus on making it easier for consumers to get involved is also a strategic move to generate funds for expanding their production facility in Hamburg. This expansion will enable them to meet the growing demand and scale up their print farm.

Zellerfeld offers a fair profit split with each designer on the brand side, ensuring that they receive 40 percent of the sale after covering the cost of production, shipping, and other services provided.

“Everything we have accomplished leads up to this pivotal moment,” Schmitt stated. We have enhanced our technology and processes through partnerships with industry leaders to introduce a revolutionary open platform that transforms the world of footwear.” This is not just a regular launch; it is a complete revolution. We are determined to revolutionize the footwear industry and will not rest until we achieve our goal.

By Stephen Garner

source: https://footwearnews.com/business/business-news/zellerfeld-launches-3d-printed-footwear-platform-1203657585/

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The OG Inhale shoe from 2000 was re-issued in a limited edition summer melon-high risk red colorway. This exclusive release, which took place in May, was specifically designed to be showcased on the AWGE runway. Rocky himself has personally selected the Inhale from the PUMA Archive, and this fall, you can expect to see it in a range of vibrant colors. These styles feature unique embroidery, carefully hand-buffed details on the upper and midsole, and intentionally frayed edges for a distinct look. Furthermore, the timeless PUMA Speedcat, showcased in a striking black and red colorway, seamlessly blends racing heritage with cutting-edge technology and can be purchased directly from PUMA.com.

The AWGE show also showcased the runway comeback of the Mostro and Mostro 3.D sneakers. These sneakers made their first appearance at The Amazing Mostro Show Presented by PUMA during NYFW in February. The Mostro, a timeless and innovative design from PUMA’s archives, made waves in 1999 and continues to be a masterpiece to this day. PUMA’s latest footwear innovation, the runway-exclusive 3.D style, is a stunning evolution of the iconic Mostro aesthetic. This groundbreaking design showcases PUMA’s foray into the world of fully 3.D printed shoes, marking a significant milestone for the brand. The 3D style, along with the black and white perforated Mostro, showcases a distinctive spiked sole design. This design highlights the captivating and unique aspects that caught Rocky’s attention towards the style.

Release Date for A$AP Rocky’s AWGE PUMA Collaboration

Mark your calendars! The highly anticipated launch of the Black and White Mostro is just around the corner on July 13, 2024. And that’s not all – in September 2024, you can expect the release of select Inhale and Mostro 3.D styles. Exciting times ahead!

Overall, A$AP Rocky’s AWGE collection at Paris Fashion Week showcased cutting-edge designs and exciting partnerships with PUMA. Discover a stunning collection of footwear that effortlessly combines timeless style with rich cultural heritage. Exciting releases are on the horizon for fans and fashion enthusiasts in the upcoming months.

by MARIO BRIGUGLIO

source: https://sneakerbardetroit.com/asap-rocky-awge-puma-mostro-3d/

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